Every keynote. Every interview. Every letter. Three decades of a man who put a dent in the universe — organized, contextualized, and preserved.
90
Artifacts
1976–2011
Span
5
Eras
8
Media Types
Essential Viewing
The Defining Moments
The Garage
1:24:28
Video
Macintosh Introduction
Jan 1984
Jobs reveals the Macintosh from a bag at Flint Center. The computer speaks: 'Hello, I'm Macintosh.' A watershed moment in personal computing history.
The Garage
1:00
Video
1984 Super Bowl Commercial
Jan 1984
Directed by Ridley Scott. The commercial that changed advertising forever. Only aired once during the Super Bowl.
The Garage
9:47
Speech
Aspen International Design Conference
Oct 1983
Jobs predicts AI, wireless networking, and electronic messaging. In 1983. 'We're going to start talking about these things not as technologies, but as things we use in our daily life.'
The Wilderness
1:12:28
Interview
The Lost Interview
Jan 1995
Filmed for PBS's 'Triumph of the Nerds' documentary. Thought lost until 2011 when the original tapes were found in a garage in London. A remarkable window into Jobs during his wilderness years.
The Return
38:29
Video
Macworld Boston — The Return
Aug 1997
Jobs returns to a nearly bankrupt Apple. Announces Microsoft partnership. Bill Gates appears on screen. The crowd boos. Jobs channels the moment into a manifesto for Apple's survival.
The Return
1:00
Video
Think Different Campaign Launch
Sep 1997
'Here's to the crazy ones.' The campaign that redefined Apple's soul and became one of the most iconic ads in history.
The Return
26:50
Video
iMac Introduction
May 1998
The translucent, Bondi Blue iMac. The product that saved Apple. 'It looks like it's from another planet — a good planet.'
The Return
48:37
Video
iPod Introduction
Oct 2001
'1,000 songs in your pocket.' The device that transformed Apple from a computer company into a consumer electronics empire.
The Revolution
15:05
Speech
Stanford Commencement Address
Jun 2005
'Stay Hungry, Stay Foolish.' Three stories — connecting the dots, love and loss, death. Watched over 120 million times. The speech of a generation.
The Revolution
1:20:00
Video
iPhone Introduction
Jan 2007
'An iPod, a phone, an internet communicator... These are not three separate devices.' The product launch that changed the world.
The Revolution
1:32:04
Conversation
Conversation with Bill Gates — D5
May 2007
Jobs and Gates together on stage for the last time. Two rivals, two friends, reflecting on the personal computing revolution they created.
The Revolution
1:42:00
Video
WWDC 2005 — Intel Transition
Jun 2005
'Yes, it's true.' Jobs announces the switch from PowerPC to Intel — the most dramatic architectural transition in PC history. Mac OS X had been running on Intel secretly for five years.
The Legacy
1:31:42
Video
iPad Introduction
Jan 2010
The device that created a new category between phone and laptop. Critics doubted. History vindicated.
The Legacy
2:06:54
Video
WWDC 2011 — iCloud
Jun 2011
Jobs's final keynote. He introduces iCloud, iOS 5, and OS X Lion. Looking thin but determined, he lays out the vision that would power Apple's next decade.
The Legacy
21:06
Video
Apple Campus 2 Presentation to Cupertino City Council
Jun 2011
Jobs's last public appearance. He presents the spaceship campus to Cupertino's city council with characteristic humor and ambition.